I collect stuff.
There’s no particular thing that I go all out crazy for, you know, that I spend silly money on that I can’t justify to my family.
Some of my collections have included anatomical models, industrial dials, milk bar signs, the skulls of small mammals, music (analogue and digital), monogrammed hotelware, Mexican Day of the Dead figures. I even had a pets for Jesus collection.
I’m a grazer. Which kinda makes me perfect for advertising.
I pick up interesting thinking from here and there. I gather stories, fables and oddities. I watch the way people behave, their foibles and prejudices. I look for insightful connections, links that will lead me to creative ways to solve problems.
Take a look at my CV below to see what clients I’ve worked on. Or search for me on LinkedIn and take a look at my careers. (Yes, I’ve got a collection of those, too. Along with working as an advertising creative I’ve been a video editor, 3D animator and corporate communications manager.)
If you like my work, why don’t we do something together?
Been there, done that
Creative Consultant (Freelance) at various 6/19-current
SPEL Stormwater, Miele, MorningStar Farms, Orthodontics Australia, ANZ, TAC, Freightliner, Isuzu, AFLW, various property developments, Movember, Australian Almonds, Bonduelle, Ready Pac Bistro, Earthlove, headspace, Ford Ranger, Bupa, Carlsberg, Kronenberg 1664, Erdinger, Bitburger, Victoria University, Therapeutic Guidelines, Danone, Lazy Dog Restaurants
Creative Director at 3AC 1/17-5/19
Victoria State Government (DHHS), WorkSafe Victoria, Parks Victoria, VMIA, Victoria Police, The a2 Milk Company, Freedom Foods, Cornwalls Lawyers, Finwell Group Financial, Wilson Fabrics, Genazzao FCJ College, Ormond College, Whitefriars College, Caulfield Grammarians Assoc, RACGP, BlueCross, Yarra Valley Water, AustralianSuper, Development Victoria, AusNet Services, Australia Post, Accuteque, Manningham City Council, Cargill, Hepatitis Victoria, Children’s Cancer Foundation, Servier, iNova Pharmaceuticals, CSL Behring
Creative Director at Vive Group Design 2/15-12/16
Villawood Properties, Hallmarc, Mayfield Lamps, VPELA, UDIA, Melbourne Memorials, Point Polaris, Dacland Properties
Senior Copywriter (Digital) at Visual Identity 6/14-1/15
Renault, Nissan, realestate.com.au, Australian Grand Prix, Coogee Energy (GEM fuel)
Senior Copywriter (Digital) at Blue Hive 2/14-6/14
Ford (EcoSport, Kuga, Ranger, Focus, Fiesta)
Senior Copywriter (Freelance) at JWT, Wunderman, T-Garage, Taboo, Vive Group, The Collaborative Agency, Admark, Strategy Design & Advertising 8/13-2/14
Ford, Vegemite, WorkSafe, RACV, RMIT, AIA, Office Choice, Direct Connect, various property projects, My Food Bag
Creative Director at OBM Advertising 4/12-8/13
Devine Homes, Tourism Victoria, YMCA, AIA, SecondBite, APT, IFM Investors, Ridley Agriproducts
Senior Copywriter at Strategy Design & Advertising 11/11-4/12
MahiFX, Ski NZ, Enable Fibre Networks, GSK, Structurex, Victoria University of Wellington
Senior Copywriter (Freelance) at various agencies 3/11-11/11
Telecom, House of Travel, Bank of New Zealand, Air New Zealand, Consumer NZ
Group Communications Manager at Exego Group 3/09-1/11
Repco Australia, Repco New Zealand, Ashdown-Ingram, McLeod Accessories, Motospecs
Associate Creative Director at McCann Erickson 9/06-1/09
GM Holden (Commodore, Calais, Captiva, Ute, Rodeo, Colorado, Astra, Barina, retail), Tennis Australia, Mission Foods, Rositas, V/Line, RMIT, Lifebroker, Melbourne Central, Mobil, L´Oréal Paris, Maybelline NY, Downs Syndrome Association Victoria
Copywriter at Clemenger BBDO 8/04-8/06
DaimlerChrysler (Mercedes-Benz, Smart, Jeep, Chrysler, Dodge), RACV (Insurance, Finance, Roadside Assist), Repco Aust, Masterfoods Snacks (Snickers, Mars, Maltesers, Starburst Sucks), SCA (Tena, Clean n’ Fresh), Patties Pies (Patties, 4 n’ 20, Herbert Adams, Nanna’s), National Foods (Yoplait, Le Rice, Optimal), Gillette (Duracell, Mach 3 Turbo), Sovereign Hill, Origin Energy, AB Foods (Twinings), Collingwood FC, CARE Australia
Copywriter at Grey Worldwide 3/01-5/04
Transport Accident Commission, South Pacific Tyres (Goodyear, Goodyear Auto Service Centres), Mitre10, Kiwi Polish, P&G (Pantene, Clairol), Uncle Ben’s (Pedigree, Schmackos, Dentabits, Good-O, Whiskas, Dine), Sara Lee (Sanex, Radox, White King, Ambi Pur), GlaxoSmithKline (Macleans, Polident), Ocean Spray, Collins Booksellers, Drapac Property, World Vision
Copywriter at BADJAR 4/99-3/01
Red Rooster Foods, McCain Foods, Wolf Blass Wines, Yarra Valley Water, Le Meridien Hotels Asia/Pacific, Pattie’s Pies, Very Special Kids Hospice, Spring Valley Juices
Copywriter at Box Emery & Partners 8/97-9/98
Herald Sun Classifieds, Myer/Grace Bros, Medibank Private Health Insurance, National Foods (YoGo Yoghurt), Email KBP (Clark Sinks, Donson Tapware), Simplot (Birds Eye), Werribee Mansion Hotel, My Room Children’s Cancer Ward
Copywriter at DDB 12/96-5/97
Telstra, Ringgrip (GP Cellular Batteries), Association for the Blind, Drake Recruitment, Amcal Chemists, Cadbury
Copywriter at Saatchi & Saatchi 10/94-10/96
Television New Zealand (TV1 and TV2), Air New Zealand, Evian, Levi Strauss, Lion Breweries, NZ Wines & Spirits (Southern Comfort, Jack Daniel), Sony, Hewlett-Packard, Digital Post, Danone (Griffin’s Biscuits, ETA Snacks & Spreads), INL Magazines, NZ Dairy (Fresh’n’Fruity Yoghurt, Swiss Maid Desserts), Levene Homestores, The Underwear Club
3D Animator at Pencil Shavings 9/93-9/94
3D Animator at Electric Pencil 5/90-8/93
Video Editor at Armadillo Video 1/87-1/89
BSc (Mathematics) at the University of Canterbury 83-86
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