Where would you be without education, huh?
At least that’s what mum and dad would always nag at me when I was in my long-haired teens. They had high hopes that I’d study at M.I.T. one day. (Between you and me, I think they still do.)
The closest I’ve come is to work on advertising and branding campaigns for a few universities and schools. Sorry, mum.
This campaign is from a Victoria University of Wellington pitch I helped win when I last lived in New Zealand. If you look closely at the M in ‘Know Your Mind’, you’ll see that we cleverly incorporated V from the name of the uni.
Some examples from the work I’ve done for RMIT over a number of years.
Part of a pitch for University of Southern Queensland. They wanted to target people who had spent a number of years in the real world after leaving high school. People who now realised that they needed to complete a uni degree or postgrad studies in order to achieve what they wanted with their lives.